The introduction of eLearning has forever changed the training landscape, shifting our learning from tedious textbook styles to interactive, bespoke digital experiences. Its role in business shows no signs of slowing down, with an estimated market value of $1 trillion by 2023. So, as eLearning continues to evolve through technological advancements, we are going to explore its growth journey so far.
THE GREY LINE – BACK TO THE BASICS
Taking it back to the 1960s, the world knew nothing but paper-bound learning. There was no luxury of a Google search bar, but simply a library and a good textbook. So, the launch of the first digital learning system, Computer Based Training (CBT), was no doubt a breakthrough moment. At its core, CBT established the shift from printed to digital content. Whilst this innovative system enabled a new world of learning, its one-way communication method is far from what we would consider practical today, running on a one size fits all approach. This is where we embark on ‘The Grey Line’, a long and slow eLearning journey encountering tiresome delays.
Fast forward nearly 40 years to 1999, the term eLearning was born, one year on from the invention of Google (yes, younger than Google). At this time, PowerPoint and Word were the ‘go-to’ creative tools. However, despite their many uses, there lies here a common trap for many eLearning creators. An overload of content heavy documents full of text, text, and more text. ‘Death by PowerPoint’ we call it at Electra. Feeling inspired yet?
THE ELECTRA LINE
At Electra, our aim is not to roll out carbon copy training programs and call it a day. Our people-based approach goes much deeper than this. We delve into the reasons behind our clients’ motivations to learn and use these to drive our bespoke learning techniques. We call this ‘The Electra Line’.
On ‘The Electra Line’ your eLearning journey is an immersive and engaging experience paired with in-house content creation and support services. Our dedicated eLearning trainers apply diverse learning theories to cater for various cognitive styles and preferences, creating bespoke journeys tailored to your preferred learning style. Say goodbye to dull PowerPoints and hello to thoughtfully designed scenarios enhanced by Gamification, Peer Learning and Microlearning for an interactive experience.
LOOKING AHEAD
From PowerPoint to interactive gamification, the digital advancement of eLearning since the 60’s has been nothing short of extraordinary. This has paved the way for skills development in today’s rapidly evolving world, enabling us to successfully deliver 34 eLearning projects across 17 clients in 2023 alone. At Electra, we’re ready and waiting to see what new training resources are yet to come. Where do you think the future of eLearning will take us?
RESOURCES USED:
- CBT information – https://www.linkedin.com/pulse/plato-how-educational-computer-system-from-60s-shaped-maxx-hendriks
- eLearning statistic, “And it’s set to see significant future growth, reaching a market value of $1 trillion by 2032” – https://explodingtopics.com/blog/elearning-statistics